To evolve as a catalyst of growth for the area of Dakshina Kannada guided by the business ethics and traditions evolved in this region over the years and driven by the sustained enthusiasm of making the best use of the rich material and intellectual resources of this region.

We, who constitute the representative body of business, trade and industry of Dakshina Kannada, are on a committed mission of making Dakshina Kannada a favourable destination for investment and economic growth by

• Promoting quality and best business practices amongst our members.
• Being proactive in partnering with the governmental agencies in formulating and implementing favourable business policies.
• Empowering the business, trade and industrial community with the best of business intelligence.
• Making the commercial establishments of this area globally competitive and giving them global recognition.
• Promoting responsible corporate citizenship among our members and facilitating social harmony and inclusive growth of all the sections of the society.