Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID-19. The campaign has received very good response and attention on social media and with the citizens of Mangalore.
Considering this, the KCCI found an immediate need to bring awareness among the people. Indian Red Cross Society. Dakshina Kannada and Rotary Mangalore too expressed their interest to support the Campaign. The theme of the Campaign was decided to be “Let’s Fight Back Together”. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community.
All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.